Brand Building 101

Build your brand before some else does.
publish date
06.17.26
topic
Culture • Guide
#brandit #brand101 #design #brandguide #comms #communicator #communications #lextheconnect #blackmedia
15+ years corporate, 10+ years indepenent, spent 100k+ in a year once, been outside since I was 8 and thousands of notes later (takes deep breath).
Own your brand, re-onboard yourself to your brand and together, let’s build sustainable brands. Below, you’ll find an intro to brand building and stay-tuned for part two. Don’t own a brand? Well, see yourself as a brand and be undeniable. Chapter by chapter…

Brand

  • Budget
  • Do the math/Data analytics & insights
  • Staying competitive
  • Accountability

Communications

  • Visual identity
  • Product clarity
  • Personas
  • Storytelling

Digital presence

  • Targeting
  • Replay value
  • All platforms connected
  • Media list

Product

  • Start with 1
  • Pricing
  • Distribution
  • Max offerings

Next, we will dive into 1 or 2?


©️ By Alexia Winfield 2026